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03 January 2024

Launching an American Diner? Explore Custom Banquette Seating

Launching an American Diner? Explore Custom Banquette Seating

American diner seating can provide your restaurant with an inviting and timeless style. Customers will appreciate the charm and the touch of retro-American atmosphere that the seating brings into the restaurant. Banquette seating has always been a common choice in American diners because it maximises space to accommodate large numbers of customers, whilst providing comfort and style.

Here are some distinct features that American diner seating may have:

  • Padded seating & fluted panelled backrests
  • Curved design
  • Red, black or teal colours
  • Vinyl upholstery
  • Heightened backrests
  • Chrome lining
  • Capping to connect seating to the walls
  • Embroidered logos
  • Armrests
  • LED strip lighting

These features are what make this style stand out, American style seating is supposed to be bold and recognisable. Even though these characteristics are very specific, it does not limit the kind of seating they can be applied to. You can choose various styles of banquette seating to be designed with these features and they all would be suited to that classic American diner look.


Here are some banquette seating styles that you might spot in an American diner:

  • Curved Banquette Booths. Curved booths offer privacy and a more intimate dining experience, usually with a circular table to match the curve of the booth.
  • Classic Diner Benches. An extended diner bench along a wall in the restaurant, paired with tables and chairs lined up the length of the bench, creating multiple seating areas from one diner bench.
  • L-shaped booths. Often place where two corners meet, with a short bench along each wall meaning that you can accommodate a larger group of diners. This can be paired with a square/circular table, whichever suits the booth best, and some chairs for extra seating options.
  • High-Back Style Booths. Multiple regular booths in a row, with heightened backrests, to ‘wall-off’ from the other booths and provide a more private dining experience for the customers.


We believe that installing American diner seating in your restaurant could benefit your business, and here are our top 5 reasons why:

1. Pleasant environment

1. Pleasant environment

When diners enter your restaurant, you want them to immediately feel comfortable and see an environment that they would be happy to sit and eat in. American diner seating is perfect for creating this relaxed and casual atmosphere in your restaurant, many people associate American diner seating with good food and good times. This type of seating can help to create a positive dining experience for your customers, which can lead to repeat business.

2. Durability

2. Durability

When you are deciding on what kind of dining room seating to have at your establishment, it is important to always consider the long-term. American diner seating is durable and can withstand heavy use, meaning it is a great option for restaurants that are consistently hosting a lot of customers. It is easy to maintain, durable and easy to clean - dropped food or spilt drinks can be cleaned up without impacting the furniture. The look of your dining room becoming worn out and tacky from the seating being unfit to withstand that amount of traffic is one of the last things you want as a restaurant owner.

3. Comfort

3. Comfort

One of the most notable benefits of this style of seating is the comfort that it provides. Both the padded seating and the configuration of the booths contribute to a customer having a cosy dining experience, something that is likely to stick in their mind and encourage them to return.

4. Versatility

4. Versatility

When this style of seating is being customised, it can be as versatile in its aesthetics as it is for the overall layout of your dining area. Offering all different seating options means the space in your dining room can be used effectively (e.g. Stylish L-shaped booths to fit unoccupied corners, diner benches to make the most of open wall space that could be used for seating).

As well as this, the seating can be customised to fit the rest of the décor, while keeping that classic retro-American feel to it.

5. Value for money

5. Value for money

By installing American diner seating, you are achieving a slick, clean and inviting appearance for your restaurant. For the quality you are getting with this style of seating, you would be surprised to learn that it is also affordable. The materials required for this kind of seating are not going to break the bank, and are known to last a long time, meaning that you are getting great value for money.


How Atlas Contract Furniture Can Help

Atlas Contract Furniture is a leading provider of bespoke furniture design and manufacturing. They will help you create the perfect American diner seating for your restaurant, no matter what your budget or style preferences.

Atlas Contract Furniture also offers a variety of customisation options, so you can make sure that your seating is perfectly suited to your restaurant. Our bespoke seating options allow you so much freedom to design seating that perfectly complements your dining room's look. Here are some of the customisable elements that we offer to help design your perfect bespoke American diner seating:

Bespoke seating options

  • Backrest and seat size alterations
  • Logo embroidery
  • Armrests
  • Cappings and grilles
  • Wall panelling
Please explore the remaining alternatives here.


Banquet seating styles

  • Fluted
  • Vertical panel
  • Half diamond
  • Flute & roll
  • Float button
  • Square panel
Please explore the remaining alternatives here.

Bespoke seating detailing

  • Blind seam
  • Piped seam
  • Sewn-in flutes
  • Quilting
  • Upholstered buttons
Please explore the remaining alternatives here.


Seating construction

  • Serpentine sprung
  • Platform base
  • Helical sprung
  • Pocket sprung
  • Webbed cushion construction
Please explore the remaining alternatives here.

Don’t settle for anything less than our bespoke design services to give your restaurant tailor-made seating that brings the flair of a classic American diner. You can choose the size, shape, and configuration of your booths, as well as the type of upholstery. You can also add custom touches, such as your restaurant's logo or branding.

If you're looking for American diner seating that is both stylish and functional, Atlas Contract Furniture is the perfect choice for you. They can help you create the perfect seating for your restaurant that will boost your business and create a positive dining experience for your customers.

Find out more about Atlas Contract Furniture.

Here are some additional tips for choosing American diner seating for your restaurant from Atlas Contract Furniture:

  • Consider the size and layout of your restaurant. Make sure to choose seating that will fit comfortably in your space and will allow for easy flow of customers and waiting staff.
  • Think about your target audience. What type of atmosphere are you trying to create? Choose seating styles that will appeal to your customers.
  • Consider whether you want to continue the American theme for your indoor-outside dining areas.

With a little planning, you can choose seating that will benefit your business and create a dining experience that your customers will love.

Bespoke Banquette Seating | Atlas Contract Furniture